Cookies Policy

This Cookies Policy sets out the basis on which we, SEO & Web Ltd, use cookies and similar technologies on or in relation to our website, https://seoandweb.co.uk (our website). This Cookies Policy is effective from 9th July 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

 

Contents

  • About cookies
  • List of cookies used
  • Essential cookies
  • Non-essential cookies
  • How to accept or reject cookies
  • Copyright

 

About cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

 

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

 

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

 

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

 

First and third-party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

 

List of cookies used

We use the following cookies on or in relation to our website:

Name of Cookie

 

Essential or Non-essential? Type of cookie First or Third party? Session or Persistent? Expiry Time Purpose
PHSESSID Essential Functional First party Session End of browser session. To preserve a user’s state across page requests.
_cfduid Non-essential Functional Third party Persistent 1 year Used by Cloudflare to identify trusted web traffic.
_gat Non-essential Functional First party Session End of browser session. Used by Google to regulate the number of requests it receives from users.
CONSENT Non-essential Functional Third party Persistent 20 years Used by Google to determine whether user has consented to cookies being placed on their device.
VISITOR_INFO1_LIVE Non-essential Functional Third Party Persistent 179 days Used to gauge bandwidth in order to optimise the display of Youtube videos on our website.
uvc Non-essential Functional Third party Session End of browser session. Used to update the counter for the website’s social sharing features.
_ga Non-essential Analytical Third party Persistent 2 years Registers a unique ID which is used to generate statistical data on how a visitor uses the website.
_gid Non-essential Analytical Third party Session End of browser session. Registers a unique ID which is used to generate statistical data on how a visitor uses the website.
PREF Non-essential Analytical Third party Persistent 8 months Tracks when you watch YouTube Videos on websites across the internet. These generate statistics on the videos you watch such as how many videos you watch and for how long.
YSC Non-essential Analytical Third party Session End of browser session. Tracks when you watch YouTube Videos on websites across the internet. These generate statistics on the videos you watch such as how many videos you watch and for how long.
APISID Non-essential Analytical Third party Persistent 2 years Used to track behaviour in relation to Google Maps.
HSID Non-essential Analytical Third party Persistent 2 years Used to track behaviour in relation to Google Maps.
LOGIN_INFO Non-essential Analytical Third party Persistent 2 years Used by YouTube in relation to a user’s YouTube logged in status on YouTube.
SAPISID Non-essential Analytical Third party Persistent 2 years Used to track behaviour in relation to Google Maps.
SID Non-essential Analytical Third party Persistent 2 years Used to track behaviour in relation to Google Maps.
SSID Non-essential Analytical Third party Persistent 2 years Used to track behaviour in relation to Google Maps.
s_gl Non-essential Marketing Third party Session 2 years YouTube cookie used to personalise advertisements.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • a first party session cookie which is used to preserve a user’s state across page requests. This cookie is called PHPSESSID.

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests:
ensuring our site functions properly and providing you with online services you have requested.

How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies

 

Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • a third party persistent cookie used by Cloudflare to identify trusted web traffic. This cookie is called _cfduid and expires after 1 year
  • a first party Google Analytics session cookie used to regulate the number of requests Google receives from users. This cookie is called _gat
  • a third party persistent cookie used to gauge your bandwidth in order to optimise the display of YouTube videos on our website. This cookie is called VISITOR_INFO1_LIVEand expires after 179 days.
  • a third-party session cookie which updates the counter for the website’s social sharing features. This cookie is called uvc.
  • a third party persistent cookie used by Google to determine whether a user has consented to the placement of non-essential cookies on their device. This cookie is called CONSENT and expires after 20 years.

 

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing or enhancing the website functionality.

For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://seoandweb.co.uk/privacy-policy/

 

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • Google Analytics cookies to help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address). The cookies we use are: _ga and ­­­_ga is a persistent cookie which lasts for two years and _gid is a session cookie. We also use the _gat cookie which is a functional cookie and which is described in more detail in the section above entitled ‘functional cookies’.
  • YouTube cookies to track when you watch YouTube Videos on websites across the internet. These generate statistics on the videos you watch such as how many videos you watch and for how long. These cookies are PREF and YSC. PREF is a persistent cookie expiring after 8 months and YSC is a session cookie.
  • Third party cookies used by Google to analyse user behaviour in connection with Google Maps. These cookies are APISID, HSID, LOGIN_INFO, SAPISID, SID and SSID and they expire after 2 years.

 

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

 

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

 

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.seoandweb.co.uk/privacy-policy/

 

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the following advertising cookies on our website:

  • a third party persistent cookie used by YouTube to personalise advertisements. This cookie is called s_gl and expires after 2 years.

 

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

 

Processing information about you contained in or obtained from advertising cookies

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using advertising cookies by turning on those cookies using our cookie control tool. For further information on how we use the information gathered from our use of advertising cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.seoandweb.co.uk/privacy-policy/

 

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting https://www.aboutcookies.org.uk/

 

Accepting or rejecting cookies

Cookie control tool

You can accept or reject non-essential cookies by using our cookie management tool.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third-party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third-party applications which you can add to your browser to block or manage cookies.

 

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

 

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

 

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

 

Copyright

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved.