It goes without saying that the internet is expanding at an exponential rate. While this is great for the consumer, as they are spoilt for choice with content, the same can’t be said for businesses looking to stand out...
In order to get your business listed in Google’s local 3-pack, you will need to make sure any SEO efforts are ticking the right boxes. Not only are local SERPs incredibly competitive, Google has also made some recent changes...
Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and...
Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like...
Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases stealing) each other’s ideas and features. For example, take a look at this article over at Recode to see the...
In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate...
Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been...
For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage...
On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as...
There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same – to achieve conversions and ultimately sales. However, several campaigns fail to...