What is the GDPR? If you don’t know the answer to this question, you could be leaving your business open to an expensive penalty. Before, we look at the costs of failing to be compliant with the GDPR. Let’s...
Facebook CEO Mark Zuckerburg has apologised for the social network’s recent data privacy scandal by taking out full-page adverts in several UK and US newspapers. Zuckerberg said that Facebook could have done more to stop Cambridge Analytica from exploiting...
Despite the fact that Google’s algorithm constantly changes, it is only trying to achieve one thing – to best answer the questions or solve the problems of users. In the past, websites needed to tick a set of standardised...
This time last year, the world of marketing was getting ready to embrace the latest and greatest industry trends such as influencer marketing, automated chatbots, and an even bigger emphasis on video. Looking back, it’s fair to say that...
Social media not only fuels big business, it is big business. The world’s most popular networks are constantly looking to update their service offerings and improve the customer experience. As a result, it is sometimes difficult keeping on top...
Just like every other year, 2017 was a rollercoaster ride for the world of PPC, with several updates and announcements dictating the way marketers went about their business. It also ushered in a whole host of new trends, such...
Of all the SEO tools at one’s disposal, Google Trends probably isn’t near the top of the list. However, it is an incredibly useful and effective resource, especially when you need to identify topics your audience would be interested...
According to a study by Quintly, videos uploaded natively to Facebook receive 530 per cent more comments than videos shared on other platforms such as YouTube. In fact, the figure went as high as 806 per cent in May...
In order to boost your local SEO, a Google My Business (GMB) listing is essential. This free tool can help any enterprise or entrepreneur build a stronger identity by leveraging associated services like Google Local Search results, Google Maps,...
Content marketing is now the go-to tool for brands wanting to enhance their online presence, build a strong identity, and increase conversion rates. But for all its advantages, you can’t just sit back and wait for content to do...